University file

Marketing Management 
Author: PHILIP KOTLER 
1-  CHAPTER 1 to 5
2-  CHAPTER 6 to 11
3-  CHAPTER 12 to 17
4-  CHAPTER 18 to 20
5- CHAPTER 21 to 24
Author: PROFESSOR RUSSEL BLACK
                  PROFESSOR EILEEN FISCHER
                  PROFESSOR ROBERT KOZINTES
1- Qualitative Research in Marketing and Consumer Behavior