Subject Area

All published articles atinternational Journal of Business and Marketing are in the major areas of MARKETING, SALES, COMMERCIAL, ECONOMIC, BUSINESS such as: Marketing, Business Administration, Export and Import, Export performance, Commercial, Economics, International relation, Marketing Management, CRM, loyalty, Gray Marketing, Advertising, 4C, 4P, packaging, Promotion, Pricing strategy, Business Strategy, and fine arts, Management, Human Resource, Economy  and more