ARTICLES

vol1

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A Review of Factors Influencing Knowledge Sharing Behavior Among Virtual Communities

Elham Aliakbar 1* and  Rosman Bin Md Yusoff 2*,  Farshid Movaghar Moghaddam 3*

Abstract:

Virtual communities (VCs) comprise a wide range of actions such as discussion boards, huge multiplayer online games, as well as virtual realities like Second Life. In the business world the accessibility to consumers and consumer data has been leveraged by virtual communities. Today, individuals participate in virtual communities to gain knowledge to solve problems at work. Many organizations have also realized that virtual communities are the valuable systems that hold the key knowledge management and have supported the development of these systems to achieve their business goals.

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The INFLUENCE of E-commerce on Decreasing customer’s stress with using AHP Method

Soheyl Sarmad Saeidi1* ,Soraya Bakhtiari Bastaki2* ,Farshid Movaghar Moghadam3*

Abstract:

Purpose –The aim of this research is a scientific assessment of stress decrease in customers that is one of reasons for using E- commerce in developed countries.

Design/methodology/approach – This study applies the Analytic Hierarchy Process (AHP) method to evaluate the effect of using e-commerce on stress decrease in Iran. Then, a sensitivity analysis is carried out to determine the critical factors that affected the priority of the alternatives.

Findings – Overall, the study findings consider that the effect of stress decreasing factors in comparison to stress increasing factors in a scale with use of e-commerce is higher.

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How the Attitudinal Characteristics of Management Influence on Export Performance: A review of the Empirical Literature 1989-2009

Farshid Movaghar Moghaddam 1*, Soheyl Sarmad Saidi12*, Elham Aliakbar 3*, Ali Timouri 4*

Abstract:

The growing of sales activity and global trade and in the international markets cause the increasing attention to the determinants of firm export performance. However, despite numerous published works on determinants of firm export performance, the literatures are characterized by the lack of consensus among researchers as to what constitutes managerial factors. As a result, this reviews of articles published between 1989 and 2009 attempt to assess the management attitudinal characteristics determinants of export performance.

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Integrity and Subjective Norms as Non-price Determinants of Intention to Purchase Counterfeit Goods

Saeed Jalalian 1* and Amir Abedini Koshksaray 2*, Parisa Jafari 3* 

Abstract:

This study aims to provide insights on the effcets of personal factors such asintegrityand subjective normson decreasing willingness to purchase of counterfeits. Maintaining economic safety through peaceful ways is one duties of marketersin each country to provide secure economic life for the citizens. In this survey, 415 randomly-selected students participated, using structural equation modelling for analyzing research data. This study confirmed the effects of mentioned factors.

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MARKETING CAPABILITY AND EXPORT PERFORMANCE: EVIDENCE FROM IRANIAN PETROCHEMICAL FIRMS

Frashid Movaghar Moghaddam 1*, Abu Bakar Abdul Hamid 2* Ali Timouri 3

Abstract:

Emerging markets offer considerable opportunities for the consumption of the wealthy countries goods and services. In the international trade, emerging markets are increasingly becoming the drivers of the world economy. However, it is obvious that the business conditions and institutional frameworks in emerging market differ greatly from familiar markets in developed economies. The researchers considered marketing strategy is one of major elements of export performance. In this study, the export marketing strategies are classified to price strategy, product strategy, promotion strategy, place strategy. The main purpose of this paper is to help exporting companies to increase the performance of their activities through appropriate export marketing strategy in emerging markets.

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The relation between Skill-base Characteristics of Managers and Export performance: A review of previous research between “1989 – 2009”

Farshid Movaghar Moghaddam 1*, Ali Timouri 2*

Abstract:

The growing of global trade and sales activity in the global market cause the increasing attention to the determinants of firm export performance. However, despite numerous published works on determinants of firm export performance, the literatures are characterized by the lack of consensus among researchers as to what constitutes managerial factors. Management determinants subjectively can be categorized into two main categories: attitudinal characteristics and skill based characteristics. In this study, only skill based characteristics is mentioned.

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Exploring the Moderating Effect of Consumers Animosity and Ethnocentrism on process of Accepting Foreign Products among Islamic Countries

Amir Abass Kaeeni*

Abstract:

This study aims to explore the effective factors in accepting foreign products in two Islamic countries, using ethnocentrism and animosity as the moderating variables. This study uses survey approach with descriptive methods. The survey conducted via an online website and interview. In Iran, 548 and in Turkey 225 respondents were selected who were all over-18.To analyze data, structural equation models including confirmatory factor analysis and path analysis were used, interpreted by AMOS software.

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The Effect of Marketing Data System on Optimization of Organization Ascendency

Karim Nazari*

Abstract:

Today, information and communication technology is increasingly growing and has made many changes in societies. Jobs, skills, cultures all are influenced. No doubt improvement of organizations has major share in development of these technologies. Organizational ascendency is among concept that always is followed by work and organizational systems and it is represent growth and improvement of an organization in various dimensions. Hence, it covers wide variety and this one in turn makes this issue more complex.

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Corporate Social Disclosure: A Case Study On Petroleum Industry Of Pakistan 

Mehrunissa Chaudhry1 *, Sumra Latif Mughal 2 *, Dr. Fareeha Zafar 3*

Abstract:

 This paper eximnes intra industry variation in CSR disclosure practice. It investigates corporate Governance practices and their acts towards environment, society and employees and business practices compliance rules and regulation with ethical behavior. The industry analyzed is the petroleum industry of Pakistan.

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The Impact of Non-monetary Promotions on Brand Equity in Industrial Market: Case study of Iran potk Company 

 

Abstract:

The purpose of this study, is investigating non monetary promotions on brand equity in industrial markets. In this study, we use “IRANPOTK” Company as a case study. This study is applied and descriptive research in terms of research goal and path. Statistical population contains representatives and retailers who had transactions with “IRANPOTK” Company. According to limited population, information-oriented sampling is used for gathering data. Structural equation modeling, are used for data analysis. Results shown that non monetary promotions, is the predictor factor.

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The Impact of Service Quality on Customer Satisfaction by Using SERVQUAL Model

Elham Hedayat Sokachaee1*, Farshid Movaghar Moghaddam2*

Abstract:

This study is about the impact of service quality on customer satisfaction by using SERVQUAL model. The purpose of this study is to investigate the effect of the 5 components of service quality (SERVQUAL) on customer satisfaction. All customers of Melli Bank in Tehran city 501 branches are the statistical population.. The research method is based on descriptive – survey and data analysis method is by structural equation modeling by using Lisrel software 8.54. The results indicate that the 5 dimensions of SERVQUAL (reliability, trust responsibility, empathy, tangible factors) service quality have a positive impact on customer satisfaction.

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Factors Influencing Customers’ Attitude toward Gray Market

Mohamad Hossine Jalali 1 *, Farshid Movaghar Moghaddam 2*

Abstract:

Gray marketing has been a widespread international practice and one of concern to manufacturers and retailers since the mid-1980s. Managers of international brands must learn the necessary skills to solve reported problems in gray markets. This article focuses on consumers’ attitude toward gray market goods and purchase intention in gray market. This paper with refer to the previous paper suggested that perceived value, price consciousness, risk averseness, quality-price influence are effect on attitude of gray markets customers. On other hand this paper suggested that status consumption, social cost, attitude, consumption dependencies are influenced on purchase intention in gray market. The analytical method of this research is a vote-counting technique. According to the findings taken from the comprehensive review of existing reference in the literature on gray market, a proposed model has been designed to represent a model about variables effect on customer attitude and purchase intention in gray markets is presented.

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Investigation of Internal Marketing as Regards Job Satisfaction and Organizational Commitment in Economic Agencies

Elham Hedayat Sokachaee1*, Farshid Movaghar Moghaddam2*

Abstract:

The present research has been conducted to investigate Internal marketing as regards job satisfaction and organizational commitment in economic agencies (Tehran Melli Bank). On one hand, the present research aims to investigate the effect of job satisfaction on internal marketing in Melli Bank and on the other hand, it attempts to investigate the effect of organizational commitment on Internal Marketing in Melli Bank. The statistical population of the study included all employees of Melli Bank in Tehran in the whole 501 branches. Data gathering instrument included job satisfaction, organizational commitment and Internal Marketing. The data analysis method is based on Structural Equation Modeling method. The results indicated the following: 1) Job satisfaction of the employees positively affects Internal Marketing. 2) Organizational commitment of the employees positively affects Internal Marketing.

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Prioritization Of Preferred Suppliers For The Supply Of Gas Station Equipment: A Case Study Of N.S.M Firm

Farshid movaghar moghadam* Masoud semyari1Majid Semyari2 Mehrdad Rashvand3

Abstract:

Since a company can only perform as well as it is allowed to by its suppliers, the importance of supplier selection in supply chain management has been increasingly recognized. Supplier selection can best be described as a highly complex process, due to the involvement of many, sometimes conflicting, qualitative and quantitative criteria. The objective is to select the most suitable supplier(s) that meet a company’s specific needs. This article describes the typical step of supplier selection process: identifying suppliers, soliciting information from suppliers, setting contract terms and evaluating suppliers. By combining the decision-maker’s preferences, using the developed methodology will eventually result in a ranking of Supplier that makes it possible to select the most suitable supplier(s). The Technique for Order of Preference by Similarity to Ideal Solution (TOPSIS) is a multi-criteria decision analysis method is used, in which suppliers are evaluated against the main criteria and sub-criteria The proposed methodology is applied to o N.S.M firm, and the results are discussed extensively in this paper. We have nine suppliers and nine indicators, therefore the results exhibit the HESA supplier was selected by experts. We conclude by proposing avenues for future research regarding the general applicability and further extensions.

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The Ranking Automotive Companies With Fuzzy Approach

Ali Farhadi1 * ,Hadi Seyedfazli,Faezeh Baghban Kazerani3 ,Farshid Movaghar Moghaddam4

Abstract:

This study intends to identify the influential factors which have an impact on the decision of people who want to buy cars manufactured by domestic or foreign companies. By identifying these factors, manufacturers can produce cars that satisfy the demands of customers and increase the shares of these manufacturers in the market. In this way, advertisements become more effective. This article describes a method by which the priorities of car-manufacturers are determined in a fuzzy environment. This article proposes a methodology which is based on a fuzzy analytical hierarchy process. This model includes 8 main criteria (indices) and the related sub-criteria (sub-indices). BMW, Mercedes Benz, DiyarKhodro and Pars Khodro were the four companies that were included in this study. In order to rank the car-manufacturers, we propose a Fuzzy VlseKriterijumska I KompromisnoOptimizacijaResenje (FVIKOR) method. Moreover, in order to evaluate the criteria and calculate the weights of criteria, a FAHP is proposed.

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Investigation of effective factors on brand loyalty in the customers of the mobile phone in the city of Bandar-e Anzali

Elham Hedayat Sokachaee1 * ,Mohammadreza Babaei 2

Abstract:

One of the most valuable assets of any company is its trademark and logo. The more value of the name and brand of the company in the minds of consumers is the more interest a company can acquire from consumers. On the other hand, the most important factor in maintaining and growing a brand is developing loyalty in the attitudes, beliefs and behavior of our customers. Based on mentioned factors, the purpose of the present study is investigating the factors affecting loyalty to the brand in the customers of the mobile phone in the city of Anzali. The present study is applied one in terms of objective and is descriptive, correlational, in terms of research method. One hundred ninety six subjects of this study were randomly selected from the customers of cell phone shops in the city of Anzali. The standard questionnaire was used to collect the required data. Cronbach’s alpha was used to calculate the reliability of this questionnaire (r=.886) which shows the high reliability of this instrument. SPSS 19 was used to analyze the collected data. The collected data were analyzed with Kolmogorov–Smirnov test, Pearson Correlation; a simple linear regression and Friedman’s test ranking. The findings of the study showed that all the hypothesis of the study was confirmed.

 

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Assessment on relationship between the managers’ competitive intelligence and the strategic planning process in the organizations of Kerman, Iran

Mostafa Hosseinian Rudsari*, Dr Ahmad Sardari1

Abstract:

This a study was conducted to investigate the relationship between the managers’ competitive intelligence and the strategic planning process in the organizations of Kerman, Iran. The research method was as a descriptive – correlation research and statistical population consisted of all major and minor executives which were 145 individuals in 2013. The sample size was selected as census which was 108 individuals. The descriptive and inferential statistics such as average, standard deviation, the Pearson and Spearman correlation coefficients were used to analyze data by which SPSS.20 and AMOS.18 software’s were applied. The results showed that there was a (positive or negative) relationship between the managers’ competitive intelligence and strategic planning process. The results of sub-hypotheses showed that the dimensions of the competition, namely the business intelligence, sagacity as compared to competitors, technical intelligence and social intelligence had a significant correlation with the strategic planning process. The results from the structural equation model showed that the 1st pattern had not a good fit. Subsequently, the improved model of the ultimate pattern fitness index was acceptable by adding the revisers index.

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The impact of customer’s mental factors on brand to create brand loyalty

Elham Hedayat Sokachaee 1*, Mohammadreza Babaei 2, hadi seiedfazli 3

Abstract:

Brand is one of the most important elements of marketing and success of an organization. And it is the image of the organization or company to introduce all its aspects, and it creates a picture of what that is or will be in the minds of viewers, customers, consumers. In fact, brand is ab evidence that distinguishes the company or organization from competitors, and also introduce the goods and services produced by the company. The strength of a brand is at that time when it will be able to influence on the behavior of consumers which are looking at the brand, and normally makes people preferences, attitudes and purchasing behavior to be repeated for the brand and daily. The intended purpose of the research is an applied research, and in terms of methodology is Field. The sampling method in this study is cluster sampling. The studied population in this research are cell phone stores in city of Bandar Anzali. The sample consisted of 267 customers of cell phone shops. It is essential to mention that cell phone brands of HTC, Nokia, Sony and Huawei were studied in this research. Cronbach’s alpha was used for reliability coefficient of variables in the questionnaire used. And the value of this coefficient was equal to 899/0 indicating the reliability of the research instrument. To examine the hypotheses in this study, confirmatory factor analysis was used. All research hypotheses and conclusions are confirmed by a positive and significant relationship between the variables.

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Assessing the Factors Affecting Brand Loyalty and Brand Choice Intention for the Products of Saipa Corporation

Javad Golzari 1*, Farshid Movaghar Moghaddam 2*

Abstract:

Today, customer loyalty is the key to business success. With the increase in customer loyalty, market share and profitability of a business enterprise will also increase. Understanding the market, along with planning and choosing the right strategies to make customers more loyal and increase their loyalty ratio, will produce long-term profits for a business enterprise. This loyalty will lead to brand choice intention. Recent marketing for car sale in Iran has increased the attention of car producers to the factors that influence customer satisfaction and loyalty. Although various studies have been done on brand among car producing companies, concerning the scope of influential factor, they have included some limited and repetitive variables such as brand awareness, perceived quality, and brand image. In the current paper, a model has been suggested and examined that covers the effects of eight factors on brand loyalty, as well as, the impact of brand loyalty on brand choice intention.

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Assessing the Impact of Innovation Culture on the Relationship between Human Capital and Product Innovation

Hamid Irani1*, Mohammadreza Babaeia2 , Soheila Sardar3

Abstract:

One of the main challenges facing management today is to develop an organization culture which gives value to innovation and creativity. Creating innovation culture (IC) can encourage employees to be innovation in product and service. The main objective of this research is IC effects on the relationship between knowledge assets and product innovation (PI), with emphasis on the use of IT. Lack of IC in organizations is one of the factors of creativity and innovation decreasing and eventually of achieving less competitive advantage. The research is an applied one, using descriptive methods regards to data collection, and it can be considered as a case study. The population of this research is employees of production notes and coins organization. Data were gathered by questionnaire. Correlation test results showed that the highest correlation belongs to the relationship between the IC and PI and the lowest correlation belongs to the relationship between PI and IT. Path analysis results showed that greatest impact is concerned with the effect of IC on human capital and lowest effect on the impact of IT on PI. Determination coefficient value indicates that IT is a poor predictor of IC, human capital is a good predictor of IC. PI is also a good predictor of IC, IT and human capital. IC has positive relationship with human capital and PI, it seems decision to implement innovative at all levels of organization and infrastructure needed to build and strengthen innovation.

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vol6

 

The Impact of Supply Chain Integration on Competitive Capabilities in Automobile Parts Manufacturing Industry in Qazvin Province

Arash Bahrami 1*,Pooya Sabetfar 2

Abstract:

Based on a plan proposed by Iranian Automobile Parts Manufacturing Association, by 2025, the value of automobile parts manufactured in the country should be around 31 billion dollars, part of which will be exported to other countries. Based on the this point, in this competitive market with huge amounts of investment and profitability, achieving success involves a meticulous strategic plan for the production of basic materials, distribution, marketing, and other related activities. In this study, the impact of supply chain integration on competitive capabilities in automobile parts manufacturing industry in Qazvin province was investigated. In order to achieve this objective, a conceptual model was used to examine the relation between integrated supply chain (internal and external integrations) and parameters of competitive capabilities such as expenses, quality, delivery, and innovation. The conformability of five hypotheses was also examined in this study.The majority of studies conducted on integrated supply chain have focused on its impact on various types of performance. Therefore, more studies need to be conducted in this area of research, this study intended to find whether more integration led to the creation of more competitive capabilities. Also, measuring the performance of internal integration and external integration in the auto parts industry and ranking dynamic integrated supply parameters based on severity of the impact of the acquisition of competitive capabilities. The obtained results indicated that the internal integration was a pre-requisite for external integration. Moreover, the results showed that internal integration and external integration had a positive impact on competitive capabilities of the company. Finally, it must be added that internal integration improves competitive capabilities through external integration. Using Cochran’s test, the researchers selected a sample consisting of 57 people. In order to answer the research questions, SPSS 22 and PLS software’s were used to analyze the data and to obtain the inferential results.

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The Impact of Brand Service Aspects on Brand Loyalty (Case Study: Costumers of Bank Mellat)

Armaghan PoorAbdian1* , Farshid Movaghar Moghaddam2

Abstract:

All of the organizations are seeking to attract customers and increase their satisfaction. This is very important specifically in the banks that are in constant communication with customers. Thus, creating a competitive advantage seems necessary for survival of the banks. Present research aims at investigating the impacts of brand’s service aspects on brand loyalty. Lots of theoretical models have been presented to explain how to assess customers and their behaviors toward the brand. But In many of these models, the primary focus has been on products and physical manufactures, and paying little attention to services. Population of this research includes customers of Bank Mellat of Guilan Province which is unlimited. Statistical sample of the research has been 384 subjects. Present research is of applied type based on purpose and descriptive and correlational in terms of data collection. Data collection method is field study, research tool is questionnaire and structural equation modelling is used for data analysis. Validity of the research was evaluated using validity of the content by the professors and experts. This research also studied construct validity (convergent and divergent) in which CR value was greater than 0.7 and AVE value was greater than 0.5. Reliability of the research was also measured and verified using Chronbach’s alpha method in which an alpha value higher than 0.70 is deemed acceptable.

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The Determinants of E-Mail Advertising

Sara Khosnoodi1*, Farshid Movaghar Moghaddam2

Abstract:

Today, Internet is considered a proven media for the advertisements and it is replaced by the traditional media. So, recently Internet advertisements, due to their higher efficiency and lower costs, are considered by various businesses more than before in order that they introduce and inform their services and products. The researches show that few studies have performed on the attitudes of Internet users toward e-mail advertisements. The aim of this study is to investigate the factors affecting on consumer behaviors toward e-mail advertising. In this study, there has been used the questionnaire. Also, the statistical populations in this study are graduate, master and PhD students because they use Internet more than others and they may be exposed to e-mail advertisements. The size of samples in this study is 384 persons and there has been used Smart-PLS Software to analyze data. The results of study show that all considered factors, have been effective. Manager can use the results of this study in their e-mail advertisements more effective.

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The Cognitive Factors Affecting the Customer’s Intention for Online Repurchase

Elnaz Mostafavi,Farshid Movaghar Moghadam

Abstract:

Online shopping has become an integral concept in the discussions and trades of present world and its importance is growing every day.Repurchase intention is repetitive purchase processes of goods and services from a store and mainly is due to the experiences after purchase. Companies instead of attracting new customers would retain previous customers with fee appraisal to pay less.The literature review of previous studies show that customer confirmation of website affects the perceived enjoyment and customer satisfaction. Perceived ease of use has an impact on customer trust and perceived usefulness. Trust affect the perceived usefulness. Perceived usefulness has impact on customer satisfaction. Ultimately, the variables of trust, perceived usefulness, customer satisfaction, perceived enjoyment and reputation have effect on online repurchase intention. In this study with refer to previous study the researcher introduce the hypothesis and proposed model. This model and hypothesis need to evaluate in further research with questionnaire and statistical test to evaluate the model and hypothesis of this research.

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